Feasible Commitments of the
and the examples of work with different Companies.
1. Possibility to use the
name of the expedition and the name of Dmitry Shparo for its
own advertising purposes.
An example: Sony Company. In 1998
Sony acted as a Sponsor of the expedition across the Bering
Strait and used this fact for its advertising purposes on
the basis of our consent.
2. Placement of the information
about Sponsors in mass media with indication of the name of
An example: The expedition to Mt.
Kilimanjaro by a team of disabled sportsmen in 1997. The
newspaper "Kommersant-Daily" published 13 publications about
this expedition with indication of the sponsors. The other
example – the youth ecological expedition to Mt. Elbrus
in 1998. The Moscow Times newspaper was one of the information
sponsors, in its 7 publications there were entitled all
sponsors of the expedition.
3. Use of the Company's logo,
stripes on clothes and equipment of participants of the expedition.
Emblems can be very well observed at a picture area during
demonstration by the Central TV, as well as at the photographs,
in newspapers and magazines.
4. Producing a documentary
film about an expedition with reference to a Company's name.
During all expeditions of the Adventure Club shootings are
made by a professional camera BETACAM SP. On the basis of
the obtained material we make a film, which can be passed
on to a Company.
5. Presenting professional
photo- and video-materials of the expedition to a Company
and a permission to use them by a Company for its own advertising
6. To mention a role of a
Company at press conferences dedicated to the expedition.
To distribute materials about a Sponsor Company at press conferences.
7. Possibility of participation
of Dmitry Shparo, an internationally respected explorer, in
PR programs and exhibitions.
An example: Dmitry Shparo took
part in the presentations and exhibitions, being invited
by the following companies: McDonald's, Hewlett Packard,
Nycomed Russia, Kodak and etc.
8. Publication of articles
in specialized magazines in accordance with the direction
of activities of a Company.
An example: the article in the
"Via INMARSAT" magazine about the expedition across the
Bering Strait, the sponsor of which was the Norwegian Company
9. Organization of special
actions and events in accordance with a request of a Company.
An example: During summer 2000
the Adventure Club, jointly with the company Kodak A.O.,
organized the Youth Ecological expedition "A great adventure
with Kodak". This event, with participation of one hundred
children from fifteen Russian schools, was dedicated to
the 100 anniversary of Kodak in Russia. e would be glad
to discuss the topics, which are of interest to you.